Articles by Keith F. Luscher

Buying Signals: The Crossover Between Sales and Dating

As I was giving one of my friends (call her Brenda) a lift to pick up her car from the garage, her ex messaged her on her phone and proceeded to respond. Just then it dawned on me what was happening here: she was sending him buying signals.


Is Your Problem a Crisis, or an Inconvenience?

Seven years ago, I was experiencing a truly difficult time in my life. I faced problems from every direction: physical, personal, financial and professional. As a result, I was drinking a lot, and of course driving as well. Indeed, when one adopts such a habit, it isn’t long before he gets caught by the police—at least the lucky ones do.

And I was one of the lucky ones.


Five Tips for the Networking Newbie

Recently a friend of mine (who has decided to start looking for a new job) decided to attend her first networking event. It was an after-hours social mixer that was bound to have a pretty robust attendance. “Any advice for a networking newbie?” she said. Here’s what I had to share, which are really in the form of mistakes to avoid.


How Many Times Have You Seen STAR WARS?

Unless you have been hiding out somewhere for the past couple weeks, you have no doubt heard and seen all the fuss made about the release of Star Wars VII: The Force Awakens. No wait, that movie isn’t out until December…and the fuss was made about its trailer! The second one out, in fact. Yes, think about this: the excitement was not about the end product–but for its commercial! Talk about being pre-sold!


Fear of the Ball

Spring is now here and many of us may find ourselves spending quite a bit of our evening and weekend time watching our kids play baseball, softball and lacrosse, just to name a few. It reminds me of an indicent from a few years back…



Not All LinkedIn Recommendations Are Created Equal

When it comes to LinkedIn Recommendations, the nature of the relationship with a contact recommending you is very important. It is best to have people who can attest to two primary factors: your integrity, and your results.


What’s Your Gospel?

A few weeks ago I found myself sitting down with a prospective client who was seeking some help with branding himself. He was a highly experienced management consultant (forty-plus years) who had been downsized from a corporation that employed him for more than twenty-five years, and he wasn’t quite ready to retire. Thus, he was looking to go out and have to sell himself.


Don’t Wait for Change: Change Yourself

When in a negative state, you can’t wait for change. You must change yourself. For some of us, it seems impossible—indeed it is a skill I continue to work hard to develop myself (especially in the early mornings). Some days it’s easier than others. But like anything, it requires practice.


Are You in Control of Your State, or…

The most successful people in the world—in business, in family, in life, in sports, in entertainment—are masters of controlling their own states.