2015

August 4, 2015

Social Proof: How to Get a Testimonial and an Introduction in One Conversation

I’ve spoken and written about the value of testimonials before. Indeed they are so important that they merit further discussion. After all, we know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They are truly social proof…giving you credibility and demonstrating your successful track record. Most importantly they reflect the feelings that your clients have when you have served them with success.

July 30, 2015

How Segmenting Your Markets Can Help You Grow Faster

Today entrepreneurs have an incredible opportunity to create marketing that targets their best clients and customers. Because there is so much information available for today’s entrepreneur, it is critical that you decide who your message is for and how to reach them. Segmenting your markets can help you build a…

July 28, 2015

Search Engine Optimized Video: It Starts with the Script

The key to creating a video that speaks to your audience’ search is the script. In other words, search engine optimization of a video does not take place after it is produced and uploaded; rather, SEO work begins before the video is produced.

July 23, 2015

Can Target Marketing Provide Entrepreneurs an Edge?

What’s the biggest shift in marketing over the past several years? Successful entrepreneurs today understand how important it is to target their message to their best clients and markets. These entrepreneurs understand the importance of creating a message that resonates with their key clients and customers. Target marketing can increase the…

July 21, 2015

Why Your Videos Don’t Get Ranked on Google

We all know that Google is the number one search engine. What many people are not aware of is the second most popular search engine: YouTube. In fact, the expression “YouTube it” is quickly becoming a common expression when searching for a quick how-to solution (Don’t know how to tie a necktie? YouTube it!). Most of you are likely aware that Google owns YouTube. They acquired it several years back at a very high cost, because they saw the future. And the future of the web is video.

How can a leader handle a negative surprise?

July 16, 2015

How an Effective Leader Responds to a Negative Surprise

It was the beginning of a weekend back in 2013. Ford Motor Company’s then global head of social media Scott Monty was about to board a plane in Europe, bound for the US, when he spotted the Business Insider article with a headline asking was this the “worst Ford ad…

July 14, 2015

The Top Ten Reasons to Add VIDEO to your Sales & Marketing Arsenal

For quite some time now, I have been talking and preaching about the uses of video in content marketing and lead generation. Today I am going to keep it short and sweet, and walk through the top ten reasons why you should consider using video in your marketing.

July 9, 2015

Why Your Marketing Fails to Connect with Others

Over the years I have discovered there are many reasons our marketing doesn’t impact our intended receivers. High speed innovation and collaboration require a different set of marketing strategies than you may have used in the past. I thought it might be helpful to review them today and then next Thursday I give…

July 7, 2015

Less is More

In content marketing, , we cannot touch our audience just once and hope for a response. We need to do it on a regular basis, and each time, we should strive to deliver value, not sales pitches. But this now begs the question: how often should we do this? If we “market” too much, it can desensitize our audience to our voice.

How do entrepreneurs and serving leaders celebrate freedom?

July 3, 2015

Why Entrepreneurs Should Celebrate Freedom Today.

This weekend we celebrate our independence on July Fourth. For many of the serving leaders I know, it’s a reminder of how important freedom is to entrepreneurs and serving leaders. Many men and women entrepreneurs have been serving others for a long time. They started their lives in the military…

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