How do you connect with your best stakeholders? I recently attended an IEG Conference on sponsorships. Wendy Clark , Senior Vice President of Integrated Marketing for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them. Her keynote blew me away. I wanted to…
I’ve spent the past several months working with several clients on helping them develop a sponsorship strategy to take their organizations to the next level. The interesting thing for me is that I wish I could say all my work has been a great success and all of the organizations…
With all the uncertainty in the world today, what is the key skill required to become a better leader? Over the past several weeks we’ve seen how important trust is in making an organization successful. The Facebook IPO has reminded us again how important it is to maintain trust with…
Every day we lose men and women from World War II, dying at the rate of over 1000 per day. At one time, there were over 16 million World War II veterans among our families and friends. Today, less than 2 million are still alive. They may have been our…
Do you ever get stuck in your business? Not sure what the next thing is, what the next service is you want to offer, what the next product or products need to be, or when the next marketing sequence needs to go out? It happens to all of us. Here’s…
I just spent the past several weeks on the road meeting with many great clients and partners across the world. It’s always exciting to hear about all the successes they are having and how they are growing. I can’t remember a time when all my clients are doing such similar…
I’ve got a secret weapon in life, do you? So, what’s my secret weapon? I started my career selling Kirby vacuum cleaners on the streets of Cleveland in 1983. It was a tough job, the sweepers were $1,000 each and I had to find my own appointments. We had a…
Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…
What do the numbers 5, 15, 80 have in common? Take a moment to consider what these numbers might mean to your growing organization. When I first heard this twenty plus years ago, I was amazed at the impact these numbers have. Many of you have probably heard of the…
Do you want to make more money while working less? We’re always looking for additional income streams in our businesses and ways to do things that generate money but don’t create more work. You’re busy and have enough work to do between staff and everything you’re managing in your business….