The year 2012 is slipping by. Before it goes much further it’s time to do a recap to see how we did on developing new partnerships. I’ve spent the past 6 months working with a number of leading nonprofits across the Midwest helping them on their special projects. What I…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
How do you connect with your best stakeholders? I recently attended an IEG Conference on sponsorships. Wendy Clark , Senior Vice President of Integrated Marketing for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them. Her keynote blew me away. I wanted to…
I’ve spent the past several months working with several clients on helping them develop a sponsorship strategy to take their organizations to the next level. The interesting thing for me is that I wish I could say all my work has been a great success and all of the organizations…