professional service marketing

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Do Market Leaders Need Advisors?

In the first part of this article, Dan Kennedy started describing the first three reasons you need a coach; accountability, being questioned and challenged, and being listened to. Top performers in both athletics and business use coaches to keep themselves at peak performance. What are you doing right now to…


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Why Top Performers Use Coaches – And You Need One Now

We hear about coaches and consultants everyday. Pick up a magazine, watch a talk show, most everyone has a coach it seems. Although people rave about having a coach, there are still others that think it’s a waste of time, or not quite for them. Dan Kennedy has coached hundreds…


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How to Use Target Marketing to Increase Your Sales Results

I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…


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Your 10 Keys to Copy That Sells!

We’re introducing a new guest blogger today. Alexandria “Ali” Brown runs an Inc 500 company. She has some great tips and strategies for helping small businesses compete with larger organizations. Let us know if you enjoy the article. We can post additional material by Ali. Don’t forget to take the…


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How Has Lead Generation Changed?

Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…