Meet Our Team

Tripp Braden is Managing Director for Strategic Performance Partners. For over the past 25 years, I’ve worked with many of the world’s premier midmarket organizations, ranging in sales from 20 million and one billion dollars annually. I’ve discovered that midmarket businesses are different from large corporations in many ways beyond their revenue growth. Both the companies I’ve lead and the organizations I consult with face many unique challenges.  Their challenges include increasing global competition, more business regulations and taxes, deceasing availability of critical talent, but also internal problems that come through increasing growth and success.  It takes different skills to create a winning performance in the midmarket.

These businesses are looking for proven strategies while demanding a unique solution to their organizations’ challenges.  Their leaders succeed in growing their businesses year in and year out by aligning their business strategies with well-defined management structures. Through this process, they have created a durable competitive advantage for their organizations in their markets.

Leaders of many of these midmarket businesses are uniquely in tune with their markets’ wants and needs and shape their product and service offerings to match closely with highly profitable niches in the market. They continue to uncover opportunities for growth and use their speed and agility to capitalize early in their market’s adoption cycle.

They also leverage successful partnerships in their target markets. These entrepreneurs seem to have a sixth sense about whom and why to work with different emerging technologies.  They choose partners who are in the business for the longer term and, by providing early adopter clients to their partners, they are able to insure long term profitable partnerships.

I work with my clients to help them build a durable competitive advantage for their midmarket organization.  I’m typically engaged by the CEO or the board to help them take their organization to the next level.

I work with clients to develop three key performance competencies for their midmarket businesses. These performance competencies are critical to building sustained long term growth and profits for my clients.  These competencies include:

• Building, leading, and managing high performing leadership teams
• Developing key strategic partnerships and alliances
• Creating durable competitive advantage through sales and business innovation.

You can read my take on the changing face of midmarket business at Market Leadership Journal every week, which focuses on how marketing and sales is changing and how we can take advantage of these new opportunities to create stronger businesses for future generations. This journal has an active community of over 40,000 leaders around the world.

My corporate clients and partners include OHSAA, Microsoft, JP Morgan Chase, IBM, AEP, Rockwell Automation, Siemens, Oracle, Panasonic, Battelle Institute, American Greetings, Berkshire Hathaway, and many others.

My work with midmarket entrepreneurs prompted the creation of the Developing Serving Leaders blog at http://www.trippbraden.com  that focuses on how leadership is changing and how we can all become better leaders.  I have taught at a number of graduate school programs including Miami University, Case Western Reserve University, Keller Graduate School of Management, and the Dwight D. Eisenhower School for National Security and Resource Strategy (formerly the Industrial College of the Armed Forces). I will be publishing my first book on leadership in early 2014.

My education includes a BA from Baldwin Wallace College. I’ve been certified in a number of internationally recognized sales and business development training programs that include IBM Top Gun, Miller Heiman Strategic Selling,  Canon Spin Selling , Xerox Sales Training and Jay Abraham’s Protege Business Development System Programs.

Patricia Braden is our Chief Education Officer. Tricia has served as a consultant on aligning employee performance with bottom line results for the last 25 years.  A skilled instructional designer, trainer, and facilitator, she has worked with countless companies to improve effectiveness and efficiency in the workplace.

Tricia has worked on projects as varied as training for sales systems, partner performance support systems, marketing plans, white papers, and communications plans. She works with your subject matter experts to create materials the end-user can easily understand and use with success.

Corporate clients include Ford Motor Company, Helene Curtis, Kraft-General Foods, Frito-Lay, Upjohn Pharmaceuticals, Alltel, and Windstream Communications.  Tricia was a part of the training and development teams that placed on the Training Magazine’s list of the Top 125 Training Companies for 6 years in a row.  Tricia’s education background includes a BA from the University of Michigan and an MS from Eastern Michigan University.