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To Sell Yourself, Give of Yourself

You build relationships through value. If you have not heard this expression, remember it. So how do you do this? When you make a new acquaintance, do not think about what they can do for you; rather, what can you do for them?

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Your Cost; Their Value: Which is Greater?

When I suggested to a client that he GIVE away some of his proprietary content to prospects, he suggested a branded pen. Which would the prospect VALUE more?