Tripp Braden

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How Does Your Marketing Impact the Bottom Line?

Last week, we talked about why you should make sure you have strong financial systems to make your business easier to manage.  I received several great notes asking me what marketing metrics impact the value and growth of your business.  I thought I’d share the five metrics I’d look for…


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Can Better Financial Systems Make You a Stronger Marketer?

Last week we talked about several of the key attributes a business buyer looks at when deciding the value of your business. Every business is different, but if you have these initial value centers in place, we have the foundation of a valuable business. This week, we discuss several key…


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How Do You Raise the Value of Your Business?

How do you raise the value of your business? How do you create more value when you plan to sell your business?  Whenever I meet with business owners, I’m always asked two questions; How much is my business worth and how do I raise the value of my business?


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How Can You Build Stronger Relationships with Your Best Clients?

How do you build stronger relationships with your future clients? How can you understand your client’s view of the world so that you can create a lasting relationship? For the last thirty years, I’ve been interviewing men and women from many of the world’s most entrepreneurial organizations. This has provided…


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Can Leaders Build an Emotionally Intelligent Leadership Team?

How do you build out your organization’s leadership capability?  How do you get your teams to perform at a higher level in constantly changing times?  What skills do your leaders need to possess if they hope to take your business to a higher level.


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Ready, Fire, Aim: How Fast is Your Growth Strategy?

How does your business build an effective growth strategy?  I recently picked up another copy of the book Ready, Fire, Aim by Michael Masterson. I thought I’d share what I got from the book and how you might apply it to your business growth efforts. Michael has a strong background…


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Can Entrepreneurs Increase Results through Better Selling Strategies?

Last week we talked about how to team up with your best clients and partners. This week we share with you the foundation of building a stronger relationship throughout the selling process.  Lets get started talking about how you can apply these sales strategies to your growing business. There are…


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How Entrepreneurs can get Better Referrals Every Time!

 Over the past couple of weeks we’ve talked about the value of better referrals and building your referral network. These strategies can help you decrease your cost of sales, increase your time talking with qualified prospects, and, ultimately, create a valuable network for clients, partners, and future customers. So how…


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Honoring First Responders on 9/11, the Everyday American Patriots

Every day, thousands of first responders answer emergency calls across America. They do it to protect our families and our communities. Many are volunteers who work full time jobs and then respond to emergencies when needed. In major cities, many work two jobs to support their families. These men and…


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How Entrepreneurs can Build a Powerful Referral Network

Last week, we talked about getting more referrals out of your calls. I suggested that the reason many people fail to get referrals is they don’t have a trust based relationship with the people to whom they are talking.  I also suggested that we may be too pushy to get…