Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…
When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…
One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality works. It…
I’m a great believer in the power of stories. If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…
One of the most rewarding partnerships you can create is with a non-profit organization that can use your skills to enhance and expand their reach in the community. Most non-profits are eager to work with those that bring business skills and knowledge to their groups. Study after study has shown…
Author Keith F. Luscher Some of us are in professions and industries whose ranks are actually thinning, as a direct or indirect result of this recession. Two very obvious examples are financial services and real estate. If you work in either of these areas, or are in another that is…
What are you doing right now? Are you happy doing it? Is this what you wanted to do today? Had you thought about what you wanted to accomplish today? Are these questions you’ve asked yourself? Are you aware of the questions you ask yourself through the course of the day,…
If you sell goods or services through your website, then you already know that the holy grail of Internet marketers is achieving a high search engine ranking on Google, Yahoo, and the like. But doing so can be extremely difficult, which means that average people who don’t know how to…
Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…
If you were growing your own food, would you wait until you were hungry to plant your seeds? Think about the question above. Certainly, you would not wait! Why? Because of simple laws of nature. When you plant seeds, you have to nurture them, and wait for them to grow….