market leading strategies

No Picture

A New Paradigm for B2B Marketing

Generating qualified leads is the Holy Grail for B2B marketers. Your marketing campaigns must do the following: Place your messages in front of highly targeted prospects. Grab those prospects’ attention and hold it. Communicate a significant amount of information in a short amount of time. Gently persuade prospects in a…

No Picture

Are Your Marketing Basics Adding Value To Your Business?

What exactly are the marketing basics when it comes to direct response marketing? Clearly Defined Goals for Your Marketing Campaign Concise Call to Action Targeted & Segmented List With A Good Message to Market Match A Compelling Offer & Guarantee A Unique Delivery Device and Compelling Headline to Get Noticed…