market leadership journal

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The Conclusion of Making Your Goals Count in 2011

by Jim Rohn (Excerpted from Week 7 of the Jim Rohn One-Year Success Plan – S.M.A.R.T. Goals by Jim Rohn) This is the conclusion of your goal setting program from last week’s Market Leadership Journal. The goals you set and achieve will change your life forever. I promise the work…


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Newsletter Marketing – Frequency Trumps Everything

by Jim Palmer – the Newsletter Guru If you’ve been reading my blog (http://www.thenewsletterguru.com) for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think…


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Turbo-Charged Testimonials

We’re in Washington DC this week but have had several interesting conversations with clients about how they can use testimonials to build trust with clients faster. My friend Keith shared his thoughts last month on how we might use the power of video to turbocharge testimonials. I thought I would…


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Are You the Next Market Leader?

In the many organizations I’ve worked with, the CEOs generally fall into one of two camps; those that provide sales leadership and those that don’t. In my experience, the CEOs that work with their sales teams make the biggest impact on their companies. If the company has less than $10…


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How to Explore Great Business Opportunities

Have you made the huge mistake? Have you discounted ideas, suggestions, opportunities because they didn’t seem applicable to your business? Have you considered the real cost of not listening to other opinions, especially ideas that come from outside of your own industry. This article, the second of two parts, tells…


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Three Keys to Business Development Success

Are you looking for success in your technology or software business? Do you want your company to not just survive, but thrive in these difficult economic times? What were your dreams when you started your business? Did you anticipate how difficult it would be if the market turned downward, as…


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The #1 Reason Sales People FAIL is Lack of PROSPECTS

Selling is easy. We all know it. It’s PROSPECTING that’s difficult. In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don’t know how to sell…it is because they do not know how to prospect. Or, if they do know how…


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How Has Lead Generation Changed?

Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…