list segmentation

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Using Target Marketing in the New Economy

In the previous blog, I discussed how to get to know your technology or software business’s target market. In this part, I’ll talk about why how much you know makes a difference. Different things appeal to different people. Different people buy the same product for entirely different reasons. For example,…

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How to Use Target Marketing to Increase Your Sales Results

I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…