Keith Luscher

Turn a Client Complaint into Positive Word-of-Mouth, Part 2

How do you turn a client complaint into a positive, word-of-mouth prospecting opportunity? It is amazing at how simple it can be (but not always easy…!) —to turn a negative into a positive. It is all in how you choose to respond.


Turn a Client Complaint into Positive Word-of-Mouth, Part 1

No matter how hard you work to provide the best service for your clients, there will always be times when problems arise. If a client calls you and is obviously distraught or even angry, how you respond at that very moment will impact your ability to resolve the situation—and turn a negative complaint into a positive outcome.


You Can’t Beat Referrals…or Can You?

You have heard it said a hundred times, and in a hundred different ways: You can’t beat referrals. If you don’t seek referrals, you are missing one of the simplest, yet effective ways to prospect. So it begs the question…can there be something better?


Do You Need Help with That?

Not long ago at the store I offered someone help with their groceries who clearly needed it, and initially met resistance. How often have we needed help, but refused?


The Nature of Networking

The nature of true networking can be summed up in one question: If you were growing your own food, would you wait until you were hungry to plant your seeds?



“Tell Me a Story…”

People love stories because they can relate to them. A concise, results-focused story will enable you to emotionally connect with your prospect, and define your value proposition at the same time.


Who Says There is No Silver Bullet?

How many of you have heard references to the metaphor of the Silver Bullet? Typically, it is used to represent the ever-elusive quick fix to achieving whatever goal one may wish to attain. In most cases, those goals will have something to do with economic prosperity or weight loss.


How Much Are You Paying NOT to Prospect?

Are you letting fear of rejection to keep you from prospecting? Maybe it’s just a lack of discipline. At what cost? How much are you paying NOT to prospect?


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One Answer per Day will Bring People Your Way

You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective was shared with me…