You have heard it said a hundred times, and in a hundred different ways: You can’t beat referrals. If you don’t seek referrals, you are missing one of the simplest, yet effective ways to prospect. So it begs the question…can there be something better?
Ultimately, it’s ALL about prospecting. If people didn’t need to prospect, business networking web apps such as LinkedIn wouldn’t be as popular and useful as they have become.
I recall a conversation with a client who owns a bookkeeping service company. While their client base is consistent in terms of size (small businesses, of course), they are still fairly diverse in the kinds of individuals and businesses they serve. That said, the owner was describing one client whom…