interactive marketing

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How Marketing Got Its Groove Back

How do you connect with your best stakeholders?  I recently attended an IEG Conference on sponsorships.  Wendy Clark , Senior Vice President of Integrated Marketing  for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them.  Her keynote blew me away.  I wanted to…

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Why Your Software Business Should Do Direct Marketing

There are a lot of marketing people in software and technology that don’t like direct marketing. They see it as hard to do, old fashioned, and doesn’t apply to their technology business. As a matter of fact, too many of us think of it as junk mail, the stuff to…