Growing buiness

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Ready, Fire, Aim: How Fast is Your Growth Strategy?

How does your business build an effective growth strategy?  I recently picked up another copy of the book Ready, Fire, Aim by Michael Masterson. I thought I’d share what I got from the book and how you might apply it to your business growth efforts. Michael has a strong background…

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What Business Owners Don’t Know About Price…By Dan S. Kennedy

….would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on…