In B2B selling, what do you do when you want to pitch to a company, but you don’t have that connection? We say: To get your foot in the door, use a Wedge. Here are the eight steps in how to do it.
foot in the door
When it comes to B2B prospecting, we all know that ideally, the best way to connect with new, qualified people with whom we can discuss our business is through a common relationship—a personal introduction. Yet we all will face situations when we would like to get into the doors of an organization, and yet, we feel as though we are hitting a brick wall.