direct response

No Picture

Using Surveys to Increase Lead Generation

I’ve worked on a lot of surveys with my clients. We used surveys to determine what customers were thinking of buying, features they wanted, and how much they were willing to spend for the final product. Those surveys prevented a lot of marketing errors in our final result. Many of…


No Picture

Teaming Up With Your Customers

How well do you understand your customers? How well do you know their business and how you can help them be more successful? The fact that you’ve developed a software solution to their problem means that you probably understand their business extremely well. Are you sharing that knowledge with your…


No Picture

Big Lessons From 30 Years’ F…

Big Lessons From 30 Years’ Freelance Copywriting http://shar.es/mCPbn Use proven marketing tips to grow your tech business today


No Picture

Big Lessons From 30 Years’ Freelance Copywriting:

This  guest article is written by one of my favorite marketing experts and mentors Dan Kennedy. He is considered one of the top copywriters in the world. He  shares several ideas that will increase your response rates and make it easier to get your customers to take the action you want…