customer service

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How Much is Good Customer Service Worth to Your Business?

How much money do you invest to get a new customer?  Like many business owners, you make a significant investment in bringing in new customers. If you read  business magazines you are always seeing articles about  marketing, target marketing, and lead generation.  These topics are getting a lot of press…

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Your Most Powerful Marketing Tool – A Customer Newsletter

If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made!   Here’s why: Newsletters are cheap, they provide valuable information, and they keep your…

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Does Your Training Support You Goals?

This is an excerpt from the book “WAYMISH Why Are You Making It So Hard For Me To Give You My Money?”   We introduce a supermarket cashier to her job by showing her how to scan, how to handle change, checks, credit cards, returns and other necessary basic routines.  We…