breakthrough communications

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How to Create Impact with Your Marketing Message

How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary.  They suggested to me that if…

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Your Most Powerful Marketing Tool – A Customer Newsletter

If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made!   Here’s why: Newsletters are cheap, they provide valuable information, and they keep your…

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Life Would Be Easy… If It Weren’t for Communication Differences

Sometimes it seems that folks just don’t get it. No matter what you say or how you say it, they simply don’t have a clue – and don’t seem too worried about getting one either! It’s not their nature to understand; that’s just how they “are.” Maybe so, but more…