brand leadership

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How Can Superman Save Your Marketing?

How would you like to have 170 million dollars in your bank account before your new product even launched? Well, if you’re the new Man of Steel movie you’ve already raised $170 million in brand partnerships before the movie even appears in the theaters. Talk about having star power!


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The Seven Secrets of Sales Success

There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.


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How New Business Opportunities Can Change The Way You Grow Profits

With so many new products available, it is critical to understand how to leverage your new product development strategies. Creating successful new products and services is critical to your organization retaining your role as a market leader.  I have found there are several new opportunities that can help you grow sales and…


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What’s Your Business’s Hidden Assets?

Most entrepreneurs have unique businesses. So how do you know what makes your business more valuable to future owners or investors? What are your organization’s key assets?  I recently started working with a client who has a strong consulting business and is trying to decide what his business is worth. He got a…


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Can You Develop a High Performing Leadership Team?

What’s the key to building a growing, profitable business? How do you build a leadership team that can help you lead your markets? I’ve spent the last twenty five years working with and leading many of the world’s best run high growth businesses. I’ve spent my career recruiting and developing…


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What Did Mom Teach You about Success in Life and Selling?

Why do we fail to sell potential clients? Why do so many great deals fall apart before the end?  What’s the elephant in the room that’s keeping your life from taking off? In a word, it’s trust.  I think it’s easy to say, but not so easy to understand.  Since…


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Can Iron Man Help Make Your Clients a Superhero?

Iron Man 3 debuts this Friday at the Movies. What marketing lessons can we learn and apply from this marketing juggernaut?  What can we learn about differentiating our business in a crowded market from Tony Stark? How might we apply Iron Man’s marketing magic to our business development efforts?  I…


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Three Plans That Every Growing Business Owner Needs

To create a growing business that thrives beyond its early stages, most businesses need to generate three key plans. What are those three plans and how do they help you build a high growth business? When you look at the most successful businesses, you discover that each of these plans…


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How Do You Build a Great Team?

Have you ever walked into a business and it seems all the employees are just putting in their time? They look at potential customers as a distraction to the work they have to do that day? If the business has multiple locations, you wonder why some of their locations are…


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Is Everyone in Your Business Customer Driven?

I’m sure you get calls every day from people you don’t know about things you don’t need. As you begin developing your own market development plans, have you included everyone on your team that will be impacted by your decisions? Your business development results are only as good as the…