We hear about coaches and consultants everyday. Pick up a magazine, watch a talk show, most everyone has a coach it seems. Although people rave about having a coach, there are still others that think it’s a waste of time, or not quite for them. Dan Kennedy has coached hundreds…
In a recent issue Prospecting Weekly, I dared you to become “legendary.” To be legendary is to become the “stuff that tales are made from.” This is a theme that warrants further attention. In my book Prospect & Flourish, I devote an entire chapter to the subject of outstanding service….
Why do partner programs fail to meet your expectations? I spend over half my time working with clients to help evaluate their partnership and joint venture programs. Most clients I talk to agree, 20% of their partners create 80% of their sales and marketing activities. So how do you find…
In a previous post I talked about the need to identify your ideal client when you start to target market. Generally speaking, most people can see that makes sense. If you’re going to target a specific segment of the market, you need to know who you are appealing to. However,…
There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…
We all have attended plays, concerts and movies—whether it was a sell-out show on Broadway or your third grader’s stage debut in the school musical. Regardless of the setting, in your child’s school or on Broadway, the same principle applies: the performers follow a script, and that script is rehearsed…
In the previous blog, I discussed how to get to know your technology or software business’s target market. In this part, I’ll talk about why how much you know makes a difference. Different things appeal to different people. Different people buy the same product for entirely different reasons. For example,…
I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…
The more people I talk to, the more it seems lead generation is changing. More partners are moving away from sharing leads. Competition is growing stronger. Qualified leads are harder and harder to find. How are your lead generation methods working? We want to know what’s happening with you. Take…
Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the…