A Gold Mine of Market Research…Paid For in Full
Did you know that you may very well have a gold mine of market research data available at your fingertips…and that it is already paid for?
B2B
To Get Your Foot in the Door, Use a Wedge.
In B2B selling, what do you do when you want to pitch to a company, but you don’t have that connection? We say: To get your foot in the door, use a Wedge. Here are the eight steps in how to do it.
Why Aren’t You Getting Your Foot in the Door?
When it comes to B2B prospecting, we all know that ideally, the best way to connect with new, qualified people with whom we can discuss our business is through a common relationship—a personal introduction. Yet we all will face situations when we would like to get into the doors of an organization, and yet, we feel as though we are hitting a brick wall.
Social Media: A Massive Opportunity for SMB B2Bs
I’m writing this post because I have something important to communicate. The information is specific to SMB B2B companies. As I listen to my clients and prospects talk about social media, they’re all telling me one of the following basic messages: 1. “I don’t get social media. I think it’s…