In a recent issue Prospecting Weekly, I dared you to become “legendary.” To be legendary is to become the “stuff that tales are made from.” This is a theme that warrants further attention. In my book Prospect & Flourish, I devote an entire chapter to the subject of outstanding service….
If you were growing your own food, would you wait until you were hungry to plant your seeds? Think about the question above. Certainly, you would not wait! Why? Because of simple laws of nature. When you plant seeds, you have to nurture them, and wait for them to grow….
Why do partner programs fail to meet your expectations? I spend over half my time working with clients to help evaluate their partnership and joint venture programs. Most clients I talk to agree, 20% of their partners create 80% of their sales and marketing activities. So how do you find…
Selling is easy. We all know it. It’s PROSPECTING that’s difficult. In fact, the number one reason sales professionals FAIL in a wide range of industries is not that they don’t know how to sell…it is because they do not know how to prospect. Or, if they do know how…
In a previous post I talked about the need to identify your ideal client when you start to target market. Generally speaking, most people can see that makes sense. If you’re going to target a specific segment of the market, you need to know who you are appealing to. However,…
There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…
RT@MarketOne_Intl Webinar: 4 key steps to increasing conversion from marketing 2 sales, with specific examples… http://fb.me/GaHVsdhs
A great article to read as you grow your consulting business in the new economy http://bit.ly/bSFpuM http://fb.me/ETF3b8So
A Four-Step Guide to Generating Sales Leads from Your Blog http://bit.ly/aEQMnG http://fb.me/GPlPtJKp
And remember: no matter where you go, there you are..Confucius