Articles by Tripp Braden


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Changing Criteria and Calculat…

Changing Criteria and Calculations for MSP Valuations http://www.acsellerant.com/2010/04/new-criteria-and-calculations-for-msp-valuations/



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What Business Owners Don’t K…

What Business Owners Don’t Know About Price by Dan S. Kennedy http://shar.es/mvYnl A secret that may change the way you sell


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What Business Owners Don’t Know About Price…By Dan S. Kennedy

….would fill a shelf full of books. For starters, they do not understand how elastic price is. Only a small percentage of buyers of anything make a small percentage of their decisions sole or predominately based on cheapest price. If more did, the Yugo’d be the car you see on…




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Do Headlines Still Matter in a Social Media World?

Right now there’s a lot of talk about how social media; Facebook, LinkedIn, and Twitter, are changing how companies interact with their customers and prospects.  I agree there are changes happening, but I also think that we shouldn’t be quite so quick to abandon all that came before in our…


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Developing Personality in Your Business Writing

Along with the normal blog posts, I’ll be sharing articles and resources that you might find helpful in your marketing efforts.  In corporate marketing, a little personality goes a  long way to establishing your brand.  If you’re an SMB Technology company, adding this secret ingredient to your business communications sets you apart from…


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Welcome to Market Leadership Journal

We have created a new blog for you, our marketing clients and partners. This blog features information on how to grow your SMB technology company to the next level. Market Leadership Journal is focused on providing proven sales and marketing tactics that help leaders in technology companies position their firms for accelerated growth and profits….