Content is Capital.
Content marketing is not an expense–it’s an investment. With countless channels for distribution, good content truly is capital that can fuel your business.
2015
Is Your Strategic Account Manager Impacting Your Growth?
What skills do you look for in a strategic account manager? What skills are required to acquire, build, and grow a successful strategic account program? How do you avoid the questions, “Why do so many of the people I choose fail to make a significant impact in our strategic account…
Unsure of What to Post in Your Social Media Marketing? Share What You Are Doing!
Recently I was sitting with a client discussing some social media marketing strategies for the next few months. She owns a professional catering company with a pretty impressive client portfolio (lots of well known companies). Indeed, in her business, there is plenty to talk about. Their expertise aside, stories abound of the drama that can go on behind the scenes of a professionally catered event—all to the blissful ignorance of those partaking in the grand meal. But as we were speaking about creating opportunities to grow awareness in both business and consumer settings, a thought occurred to me.
Six Ways Strong Personal Leaders Handle Feedback
I’ve worked with numerous leaders over the years and one area that is consistently a challenge for most is that of receiving feedback. Have you had this challenge personally? Have you ever asked for feedback while already having in mind what the right answer should be? And then when you…
Quantity Over Quality: Is There a Content Bubble About to Burst?
A report from just a few years ago indicated that B2B marketers felt that producing ENOUGH content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity was trumping quality as a driving factor?
CEO, How Important Is Social Media to Your Growth Strategy?
How can entrepreneurs determine if they should invest their critical resources in social media? If you’re a midmarket leader you may not be using social media to grow your business today. When will you know the time is right to jump in? This is a question many of my clients…
"I Want to Start a Blog. What Should I Do?"
“I want to start a blog. What should I do?”
I have been hearing this question quite a bit lately from people in a wide range of professions. It’s a good one to be sure, however before I answer it, I would need to counter it with a follow up question:
“Why do you want to blog?”
What Qualities do You Need to Lead a Strategic Account?
What kind of leader is effective at growing strategic accounts? How do you find the right person to lead your strategic account team? How does the right mindset increase your key accounts sales and profits? The largest difference between small, well run entrepreneurial businesses and healthy, growing mid-market organizations is…
Buying Signals: The Crossover Between Sales and Dating
As I was giving one of my friends (call her Brenda) a lift to pick up her car from the garage, her ex messaged her on her phone and proceeded to respond. Just then it dawned on me what was happening here: she was sending him buying signals.
What Strengths Do Entrepreneurs Need to Keep Growing?
How can you keep your business growing? How do successful entrepreneurs continue growing their businesses year after year? These executives have discovered that if they hope to grow their business significantly, they need to grow as well. Many successful clients have gone from stage two businesses with revenue of $10…