Fifty weeks a year we focus on how to be better leaders. This week, I’d like to ask you a question that may change the way you live your life forever. The question is, how do choose the leaders you follow?
Not long ago I was conducting an on-camera interview with a business owner, who was giving a testimonial on behalf of a coach who had helped him. When we began our conversation, he talked about how he had decided to launch his own graphic design firm, landed his first client, and, in his words, “…the rest is history. Here we are today.” I felt compelled to gently challenge him on that statement…
To get referrals: The best person to give you a referral is he or she who has personally benefited from, and more importantly, values the service you provide.
I saw Captain America; Winter Soldier last Thursday at one of the advance showings here in Ohio. It got me thinking about how we entrepreneurs deal with our most pressing challenges today. Captain America has been around for over 70 years and his popularity is still on the rise. Want…
The biggest mistake sales professionals make when seeking referrals is not asking for them. I stand by that. However, what’s the second biggest mistake?
A lot of the pieces I share here on Market Leadership Journal focus on one of the countless aspects of sales prospecting. So I thought it would be helpful to share some important points specifically about what prospecting is, and also about what prospecting isn’t.
How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….
You would not want to be in the courtroom, on the operating table or in the plane if the person in charge was not, in way, well scripted. The same is true for sales professionals.
Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….
Chances are you have heard the expression “Keep smiling and dialing!” The idea is that people on the other end can sense it. But which comes first?