June 2014

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Can You Build a Successful Partner Engagement Process?

We got several notes asking if I have a partner engagement process I use evaluate and engage great potential partners. I use a partner engagement process to help me build successful partnerships and alliances with many of the world’s most innovative organizations. For a partnership to succeed, it must engage both…


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Your Value Proposition: They Give You 20 Minutes, You Give Them…?

On June 11, Market Leadership Journal will be hosting a webinar called Your Foot in the Door. The topic will be on how to get your foot in the door of prospective clients (i.e. to engage) where you otherwise do not have a connection or previous relationship. When I teach…