Business marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? They find the process daunting (they’ve never done it before). They’ve determined that the costs are too high. They found a low cost video producer, and they had a terrible experience….
Chances are you have heard the expression “Keep smiling and dialing!” The idea is that people on the other end can sense it. But which comes first?
Everyone is talking about innovation and creativity these days. How can entrepreneurs capture new ideas while continuing to grow your business?
When following up with prospects, remember that they will not call you back, even if they have an interest. It takes following up, with gentle persistence.
Not long ago at the store I offered someone help with their groceries who clearly needed it, and initially met resistance. How often have we needed help, but refused?
I work with many great students from a number of schools and programs. When looking at our future, it’s critical to remember where our careers started and how challenging it was to get our first professional position. I’ve asked my resident Millennial, Erin to share her thoughts.
Drawing on more than 40 years of experience, Jim McCarty shares sales techniques known as Showbiz Selling. It begins with a mantra: Everybody Prospects.
The idea of a board of advisors is nothing new. Indeed, it can you maintain objectivity in your career and business decisions. But there are many more benefits of building a board.
For many of us who sell professional services, we do much of our business development through partners and referrals. I spend over half my time talking with Centers of Influence (COI) in business development activities. I thought it might be helpful to share what I’ve learned in developing relationships with…
You shouldn’t let rejection get to you too much. After all, it’s not personal…or is it? Indeed, rejection is personal. Here’s why.