One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with people whom they know and like – not nameless and faceless corporations. Personality works. It…
I’m a great believer in the power of stories. If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…
Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could…
For a lot of people, fountain pens are a thing of the past, old fashioned and out of date. For many more, they are the preferred writing utensil. And, then there are those who just don’t know because they’ve never had the privilege of writing with a really nice fountain…