I’ve spent the last several weeks working with several new clients on sponsorships and partnerships. In this role, I’m responsible for helping my clients better understand the value they bring to their potential sponsors. After several interesting conversations with both the nonprofits and their partners I discovered that most of…
When I took my first job in leadership in marketing, I was given a book by Rogers Ailes called, “You Are the Message.” This was long before he went on to create Fox News and become such a polarizing figure today in our culture. I’d like to publicly thank Roger…
I’m working with one of my favorite clients this week. We’re trying to decide the best way to engage his members. We did some brainstorming and came up with several ideas that should help involve his members during the spring sports season. With graduation, sports championships, and prom in the…
There are seven secrets, or principles, of sales success. They are practiced by all the highest paid salespeople every day. The regular application of these principles is virtually guaranteed to move you to the top of your field. Secret number one: Get serious! Make a decision to go all the…
Previously, I’ve talked about the L.E.A.R. method for helping upset customers. L – Listen and don’t interrupt E – Empathize with something like, “I can understand why you’re upset. I would be upset too.” A – Ask – What can I do to make you happy? R – Resolve –…
1. Accept the Unchangeable – Everything that has happened in your life to this minute is unchangeable. It’s history. The greatest waste of energy is in looking back at missed opportunities, lamenting past events, grudge collecting, getting even, harboring ill will, and any vengeful thinking. Success is the only acceptable…
If you’ve been reading Jim Palmer’s blog at http://www.thenewsletterguru.com for a while, you’ve heard me say that how often you send a customer newsletter is the most important thing. It is more important than its style, color, size, name, or anything else you can think to ask me about. Some companies will send…
I’ve been in and around the business world for almost 30 years, and I can tell you that while most savvy business owners understand that it’s important to maintain good relationships with their customers and keep them repurchasing for many years, most would be hard-pressed to give you a dollar…
How has your market changed in the last two years? I’ve spent the last several weeks meeting with several of my best clients, discussing with them how their markets have changed. It’s interesting because these clients are large nonprofit organizations that are leaders in their fields. They represent causes that…
Resolve comes easily on December 31st. By March of the new year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether. This is not about guilt over this abandonment. Instead, it is about the…