Tripp Braden

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So What’s Your Story?

I’m a great believer in the power of stories.  If you look at all the recent stories of breakthrough products and services of the past five years, you will uncover a missing ingredient that is seldom talked about and almost never shared among marketers. When it’s shared in a public…


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Selling Online, Selling Offline: What’s the Difference?

Ever since I created Unlock The Game™, one of the first questions people always ask me is, “Does Unlock The Game™ apply to online selling?” I’ve been holding off on answering that question because I wanted to get enough experience under my belt with my own online business so I could…


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Making Your Goals Count in 2012

As we enter into this New Year we all tend to have a heightened sense of the opportunities and possibilities that 2012 can bring. The need for goal-setting becomes more obvious and clear. And the great thing about goal-setting is you can keep it as simple or get as elaborate…


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Merry Christmas A Leadership Parable

When you think about the effect that Jesus Christ had on the world, it’s amazing. Thirty percent of the world’s population today is Christian. That’s 2.2 billion people. I’m often asked why he was so successful in sharing his beliefs. When you consider his teaching was done in the space…


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Focusing and Acting on Your Dream

Whatever dream you decide to go after, whether it is a family, or a career goal, you must consciously decide that it is your life’s mission. Benjamin Disraeli said, “The secret of success is constancy to purpose.” You must go at it obsessively and set high standards for yourself along…


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What Are You Thankful For ?

Meister Eckhart once said “If the only prayer you said in your whole life was, “thank you,” that would suffice.” It’s has been a very long and challenging year since I wrote you last year for Thanksgiving. If you recall I had lost several relatives and was challenged to put…


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Selling To Today’s Customers

What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for. Our market society is based on the principles of freedom and mutual benefit. Each party…


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Better People, Better Business Results

Steve Jobs once said “My job is not to be easy on people. My job is to make them better.” How would people in your business respond to this statement? Over the past 30 years, I’ve worked with many of the most influential people on the planet including people who…


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Four Steps to Success!

Let me pass on to you these four simple steps to success:  Number one is good ideas. Be a collector of good ideas. My mentor taught me to keep a journal when I was twenty five years old. I’ve been doing it now all these years. They will be passed…


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Your Most Powerful Marketing Tool – A Customer Newsletter

If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made!   Here’s why: Newsletters are cheap, they provide valuable information, and they keep your…