Tripp Braden

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What Are You Thankful For ?

Meister Eckhart once said “If the only prayer you said in your whole life was, “thank you,” that would suffice.” It’s has been a very long and challenging year since I wrote you last year for Thanksgiving. If you recall I had lost several relatives and was challenged to put…


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Selling To Today’s Customers

What is selling? In its simplest terms, selling is the process of helping a person to conclude that your product or service is of greater value to him than the price you are asking for. Our market society is based on the principles of freedom and mutual benefit. Each party…


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Better People, Better Business Results

Steve Jobs once said “My job is not to be easy on people. My job is to make them better.” How would people in your business respond to this statement? Over the past 30 years, I’ve worked with many of the most influential people on the planet including people who…


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Four Steps to Success!

Let me pass on to you these four simple steps to success:  Number one is good ideas. Be a collector of good ideas. My mentor taught me to keep a journal when I was twenty five years old. I’ve been doing it now all these years. They will be passed…


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Your Most Powerful Marketing Tool – A Customer Newsletter

If you’re already producing a monthly customer newsletter, keep up the great job. If you’re thinking about starting one for your business, wait no longer – it will prove to be the best decision you’ve ever made!   Here’s why: Newsletters are cheap, they provide valuable information, and they keep your…


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Making the Most of Change

To deal with change, perhaps the most valuable quality you can develop is flexibility. Form the habit of remaining open-minded and adaptable to new information and circumstances. When things go wrong, as they sometimes will, instead of becoming upset or frustrated, practice looking into the change or reversal for the…


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Life Would Be Easy… If It Weren’t for Communication Differences

Sometimes it seems that folks just don’t get it. No matter what you say or how you say it, they simply don’t have a clue – and don’t seem too worried about getting one either! It’s not their nature to understand; that’s just how they “are.” Maybe so, but more…


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Does Your Training Support You Goals?

This is an excerpt from the book “WAYMISH Why Are You Making It So Hard For Me To Give You My Money?”   We introduce a supermarket cashier to her job by showing her how to scan, how to handle change, checks, credit cards, returns and other necessary basic routines.  We…


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How Marketing And Puppies Are Alike

At first glance, this might seem like a bit of a stretch – that a puppy and marketing could possibly have anything in common, but with some further thought and contemplation, you will see raising a puppy into a good dog takes many of the same skills and talents that…


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Can This Happen to You?

Social Media is dead. At least, it is if you want to manage your personal  brand online with any certainty.  Over the last year I’ve done an experiment with my personal blog. I put a blog together that had no advertising or marketing on it. I focused on putting information…