In a previous post I talked about the need to identify your ideal client when you start to target market. Generally speaking, most people can see that makes sense. If you’re going to target a specific segment of the market, you need to know who you are appealing to. However,…
There’s a lot of technology marketing dollars wasted. There are software and technology companies that spend money on marketing without identifying their ideal client. Other companies hire expensive ad agencies to create ads in newspapers and trade journals to build a brand that doesn’t lead to measurable results. Just being…
We all have attended plays, concerts and movies—whether it was a sell-out show on Broadway or your third grader’s stage debut in the school musical. Regardless of the setting, in your child’s school or on Broadway, the same principle applies: the performers follow a script, and that script is rehearsed…
In the previous blog, I discussed how to get to know your technology or software business’s target market. In this part, I’ll talk about why how much you know makes a difference. Different things appeal to different people. Different people buy the same product for entirely different reasons. For example,…
I’m a firm proponent of target marketing. For a small technology or software consulting company, there’s no better way to attract and retain new customers. That being said, I know there are a lot of companies that resist targeted marketing. They think with all of those people out there that…
Market Leadership Journal is conducting a lead generation survey to uncover what’s changing in lead generation. Changing times call for changes in how you find your best clients and how they find you. Our survey will uncover how many SMB businesses are finding new clients. This survey will cover the…
We’re introducing a new guest blogger today. Alexandria “Ali” Brown runs an Inc 500 company. She has some great tips and strategies for helping small businesses compete with larger organizations. Let us know if you enjoy the article. We can post additional material by Ali. Don’t forget to take the…
Most businesses are feeling a change in lead generation. Many factors are impacting lead generation: • A flat economy • Social media • Spam regulations • Limited resources • Increasing postage Some say lead generation has changed. Others are saying lead generation is dead. What’s happening with your lead generation…
You know, people with great connections don’t have them by accident. Indeed, when you come across another person who has lots of connections in different places, that asset of “human capital” was built at a price. Someone had to work to build that asset. This perspective was shared with me…
I’ve worked on a lot of surveys with my clients. We used surveys to determine what customers were thinking of buying, features they wanted, and how much they were willing to spend for the final product. Those surveys prevented a lot of marketing errors in our final result. Many of…