People love stories because they can relate to them. A concise, results-focused story will enable you to emotionally connect with your prospect, and define your value proposition at the same time.
I’ve had several interesting conversations with clients over the last two weeks about getting involved in coaching a new CEO who is struggling with their new role and responsibilities. Two of these clients are privately held businesses and both have been in business over 20 years. In both cases, the CEOs…
How many of you have heard references to the metaphor of the Silver Bullet? Typically, it is used to represent the ever-elusive quick fix to achieving whatever goal one may wish to attain. In most cases, those goals will have something to do with economic prosperity or weight loss.
Monday we talked about building stronger relationships with your best potential clients. Today I will discuss why you should invest your time in clients that you want to work with. Here’s why it’s the best way to build your business.
Can you can learn a few valuable business lessons from the futuristic new cop drama show on Fox: Almost Human? What I can share with you is that you can learn a few valuable business lessons from the futuristic new cop drama show on Fox: Almost Human.
I’d like to introduce you to our newest guest blogger. His name is Dion Shealey and he’s someone I think you will enjoy hearing from. He’s a successful entrepreneur and leader and he’s committed to helping you become more successful.
Do you ever have those days at work when you check your phone (no one wears a watch anymore) and it’s already 3:30 p.m.? “Where did the day go?” Performing a “time audit” at your organization will cut out the clutter and remove your biggest time wasters.
How do you stand out from the crowd when marketing your products and services? With all the marketing messages you see and hear every day, what stands out for you, what gets you to take action on something you hear today? I bet if you’re like me, you respond to…
In B2B selling, what do you do when you want to pitch to a company, but you don’t have that connection? We say: To get your foot in the door, use a Wedge. Here are the eight steps in how to do it.
When it comes to B2B prospecting, we all know that ideally, the best way to connect with new, qualified people with whom we can discuss our business is through a common relationship—a personal introduction. Yet we all will face situations when we would like to get into the doors of an organization, and yet, we feel as though we are hitting a brick wall.