There are countless social media marketing channels from which to choose. People not only want and need information and content that offers value up front, they want to be able to access it on their terms. If you can’t do that, you won’t reach them (no matter what you are saying). Nor will you get them to share news and say good things about you online.
I’ve spoken and written about the value of testimonials before. Indeed they are so important that they merit further discussion. After all, we know that client testimonials can be one of the best ways to grab the attention of prospects in your marketing. They are truly social proof…giving you credibility and demonstrating your successful track record. Most importantly they reflect the feelings that your clients have when you have served them with success.
The key to creating a video that speaks to your audience’ search is the script. In other words, search engine optimization of a video does not take place after it is produced and uploaded; rather, SEO work begins before the video is produced.
We all know that Google is the number one search engine. What many people are not aware of is the second most popular search engine: YouTube. In fact, the expression “YouTube it” is quickly becoming a common expression when searching for a quick how-to solution (Don’t know how to tie a necktie? YouTube it!). Most of you are likely aware that Google owns YouTube. They acquired it several years back at a very high cost, because they saw the future. And the future of the web is video.
For quite some time now, I have been talking and preaching about the uses of video in content marketing and lead generation. Today I am going to keep it short and sweet, and walk through the top ten reasons why you should consider using video in your marketing.
In content marketing, , we cannot touch our audience just once and hope for a response. We need to do it on a regular basis, and each time, we should strive to deliver value, not sales pitches. But this now begs the question: how often should we do this? If we “market” too much, it can desensitize our audience to our voice.
Content marketing is not an expense–it’s an investment. With countless channels for distribution, good content truly is capital that can fuel your business.
Recently I was sitting with a client discussing some social media marketing strategies for the next few months. She owns a professional catering company with a pretty impressive client portfolio (lots of well known companies). Indeed, in her business, there is plenty to talk about. Their expertise aside, stories abound of the drama that can go on behind the scenes of a professionally catered event—all to the blissful ignorance of those partaking in the grand meal. But as we were speaking about creating opportunities to grow awareness in both business and consumer settings, a thought occurred to me.
A report from just a few years ago indicated that B2B marketers felt that producing ENOUGH content would be their biggest challenge, as opposed to producing content that sufficiently engages prospects (the top challenge from the prior year). Could it be that quantity was trumping quality as a driving factor?
“I want to start a blog. What should I do?”
I have been hearing this question quite a bit lately from people in a wide range of professions. It’s a good one to be sure, however before I answer it, I would need to counter it with a follow up question:
“Why do you want to blog?”