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The Seven-Rung Ladder

Last week I shared my excitement for the Pope’s first visit to the United States, and how we, as market leaders (and market makers) can learn from his outstanding example as a great messenger.
At the continued risk of mixing religious themes and how they apply to business principles, today I am introducing an underlying theme that will continue through the next several weeks.

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How to Get Better Results From Partnerships

Why do partner programs fail to meet your expectations? I spend over half my time working with clients to help evaluate their partnership and joint venture programs. Most clients I talk to agree, 20% of their partners create 80% of their sales and marketing activities. So how do you find…

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