Tripp Braden

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Why you must be your market’s most visible leader

Last week we talked about how you can become a market leader using some simple strategies to position you and your business as a leader of your market. I’ve worked with many early stage businesses and technologies and have discovered the earlier you begin putting this foundational element into place,…


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How to Build A Lasting Legacy For Your Growing Business

Over the past several weeks we’ve talked about the changes going on in marketing and why things are changing in business.  This week, we give you several ideas on how you can create a unique marketing message that you deliver.  If you look at many successful large organizations you discover…


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How to Position Yourself in Changing Markets

Since marketing is changing so quickly, how do you create a brand that keeps up with the times? One that will allow you to rides the waves of change in marketing trends while helping you become the clear market leader. I recommend a single strategy that has allowed many of…


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Wanted : New Market Leaders

Between social media, reality television, lower cost video and distribution systems, we have seen the rise of many celebrity business leaders.  All you have to do is go to YouTube to uncover tens of thousands of entrepreneurs selling their goods and services. But does it work?  In a word, yes,…


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Are You a Bruce Wayne?

With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…


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Who Is Your Customer?

The single biggest change in marketing of our lifetime may be the answer to this question, “Who is your customer?” If you wonder why most organizations fail, it’s because they have not answered this critical question for their organization.  It seems so obvious, but the answer may surprise you. In…


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Are Your Partnerships Failing?

The year 2012 is slipping by.  Before it goes much further it’s time to do a recap to see how we did on developing new partnerships. I’ve spent the past 6 months working with a number of leading nonprofits across the Midwest helping them on their special projects. What I…


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Watson, Come Here, I Need You!

Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows.   Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…


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How Marketing Got Its Groove Back

How do you connect with your best stakeholders?  I recently attended an IEG Conference on sponsorships.  Wendy Clark , Senior Vice President of Integrated Marketing  for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them.  Her keynote blew me away.  I wanted to…


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Is Your Organization Sponsorship Ready?

I’ve spent the past several months working with several clients on helping them develop a sponsorship strategy to take their organizations to the next level.  The interesting thing for me is that I wish I could say all my work has been a great success and all of the organizations…