How do you get noticed among all the competitors and partners in your market? I’ve asked this question several times over the past several years, and get a different answer every time I ask. I’d get one common answer, but in the past it was never the number one answer….
Your business is using social media, but you aren’t getting the results you want. How do you change your strategy to get your desired results?
How does your vision impact your market positioning? Last week, we talked about being a visionary and the benefits you can gain from it. I got several notes from clients who said I left out a step in the process of becoming a visionary. They suggested to me that if…
I find one of my clients’ biggest challenges is they don’t have a clear view of who they should be calling on to sell their products and services. Their sales teams spend a lot of time and energy calling on people who can’t or won’t buy their products. Over the…
With the next Batman movie coming out on Friday, I thought we might explore what kind of entrepreneur Bruce Wayne is. Of course, I understand that he is a fictional character, but there is much an entrepreneur can learn from how Bruce Wayne built his empire. First, Bruce understood that…
Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows. Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…
Social Media is dead. At least, it is if you want to manage your personal brand online with any certainty. Over the last year I’ve done an experiment with my personal blog. I put a blog together that had no advertising or marketing on it. I focused on putting information…
Relationship Marketing is sort of a buzz word these days. You hear it everywhere you go and in relation to almost every kind of media there is. The question is do you really understand what it means and how to create great relationships with your prospects and clients. It’s often…
Don’t get this headline wrong. I think Twitter is great, and use it myself (hence the icon link above). Often described as a “mini-blog,” Twitter is a social networking tool that uses the SMS text protocol (short messaging service) designed for mobile phones (which explains the 140-character limit). Twitter was…
By Diane Conklin and Gail Saseen One of the biggest questions business owners ask about social media, especially those who aren’t actively using it yet, is “do I really need to be involved in Social Media today?” One of the reasons this question gets asked so often is people are…