social marketing


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How Do You Get More Referrals to Grow Your Business?

How do you lower the price per sale, improve your speed to market, and create a network of raving fans? For many entrepreneurs, it is critical to make every call count. Many sales experts say it takes over eight calls to close your first deal with a new customer or…


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How Fast is Your Social Strategy?

Your business is using social media, but you aren’t getting the results you want. How do you change your strategy to get your desired results?


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How Can Superman Save Your Marketing?

How would you like to have 170 million dollars in your bank account before your new product even launched? Well, if you’re the new Man of Steel movie you’ve already raised $170 million in brand partnerships before the movie even appears in the theaters. Talk about having star power!


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Is Mobile the Next Big Thing for Boomers?

So, you tell me that people over 60 don’t use current mobile technologies. Only 30% (ages 47-56) of younger boomers and 28% of boomers between ages 57-67 are currently using mobile and smart phone technologies. Now, when you look at the saturation of earlier generations, you might wonder why you…


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Which Sales Trends Do You Build on for Sales Success?

  How do you create a winning sales strategy? I received several notes last week on my blog asking how Zig Ziglar would train sales professionals today. One reader asked me what big trends were impacting sales professionals and what skills will be required to succeed in selling in the…


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How to Lead Like Zig Ziglar

Zig Ziglar was an American Success story. He passed away last week.  When someone passes away, you realize you never had that chance to tell him how much he meant to you and your life.  Zig taught me how to sell in the 1980’s. I can’t think of a person…


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Watson, Come Here, I Need You!

Thus starts the mystery of the mobile app featuring Sherlock Holmes, Dr. Watson, and A Game of Shadows.   Last week we talked about the mobile revolution and I shared several startling facts about how mobile is going to change the way we do business and the way we experience the…


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How Marketing Got Its Groove Back

How do you connect with your best stakeholders?  I recently attended an IEG Conference on sponsorships.  Wendy Clark , Senior Vice President of Integrated Marketing  for Coca-Cola, spoke about the primacy of networked consumers and the power of partnerships to reach them.  Her keynote blew me away.  I wanted to…


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What Do Women Want?

I just spent the past several weeks on the road meeting with many great clients and partners across the world. It’s always exciting to hear about all the successes they are having and how they are growing. I can’t remember a time when all my clients are doing such similar…