How An Effective Leader Responds to a Negative Surprise

How can a leader handle a negative surprise?

How an Effective Leader Responds to a Negative Surprise

It was the beginning of a weekend back in 2013. Ford Motor Company’s then global head of social media Scott Monty was about to board a plane in Europe, bound for the US, when he spotted the Business Insider article with a headline asking was this the “worst Ford ad…